Most tracking apps share the same core: carrier sync, a tracking page and some notifications. The differences are in the details.
- Proactive notifications, and the plan that unlocks them. A tracking page only helps shoppers who go looking. Notifications reach them first. Check the plan: AfterShip lists email and SMS from Essentials, CWILL lists shipping notifications from Essential, and 17TRACK lists email notifications from Basic.
- The channel. Most tracking apps here list email, several add SMS, and Track123 adds Apple Wallet. Kanal sends updates on WhatsApp, where the customer can reply.
- Tracking page branding. Look for your logo, your domain and your theme. CWILL puts the page under your own domain, AfterShip does so on Premium, and Tracktor keeps customers on your store instead of carrier pages.
- Quotas and overage fees. Almost every plan includes a monthly number of orders or shipments, then charges for each extra one: $0.05 on CWILL, Track123, Tracktor and TrackingMore, and $0.08 or $0.12 per shipment on AfterShip. Size the plan for your peak month, not your average one.
- Delivery estimates. An estimated delivery date shown before the order sets expectations early. AfterShip, CWILL and TrackingMore list pre-purchase delivery dates.
- Integrations. If Klaviyo, Gorgias or Zendesk already run your flows and tickets, pick an app whose listing names them. AfterShip and Tracktor list all three.
- Dropshipping options. CWILL, 17TRACK, Track123 and TrackingMore list a dropshipping mode that hides Chinese origin details, which matters if you ship cross-border from suppliers.
Tracking pages vs proactive notifications: which cuts WISMO?
A tracking page is pull. The customer has to remember your store, find the page and enter an order number. It suits shoppers who like to check, and it keeps them on your site, where several apps on this list add product recommendations or upsells. Proactive notifications are push. The update reaches the customer when something changes, so the question never forms. The catch is the channel: order and shipping emails often land in spam or promotions tabs, and customers who miss them write to support.
The strongest setup covers both. Send proactive updates on a channel customers check, and keep a tracking page for self-serve lookups. Kanal handles the push side on WhatsApp, and each tracking app below covers the page. Our WhatsApp post-purchase playbook shows how confirmation, shipping and delivery messages fit into a full post-purchase flow.
AfterShip builds a branded order tracking page and sends automated shipment notifications across 1,100+ carriers. Email and SMS notifications start on the Essentials plan, which also adds your logo to the tracking page and automatic carrier detection. A central dashboard tracks shipment status and flags exceptions, and an AI-powered estimated delivery date widget can show on product and checkout pages. AfterShip works with Klaviyo, Gorgias, Zendesk, Attentive, Loox and ShipStation. The free plan covers 50 shipments a month. Essentials costs $11/month ($1 for the first month) for 100 shipments, then $0.08 per extra shipment. Premium, at $70/month for 500 shipments, adds a tracking page on your own domain, AI delivery dates, product recommendations and API access. Rated 4.6/5 from 1,502 reviews, AfterShip is worth a look if you want email and SMS updates from one tracking platform.
#2 CWILL (ParcelPanel), branded tracking with post-purchase upsells
CWILL Order Tracking is the app formerly known as ParcelPanel and ParcelWILL. It syncs orders in real time to last-mile delivery, catches shipping exceptions and stalled shipments, and gives you a branded, localized tracking page under your own domain. Automatic shipping notifications go out on tracking events, and its listing names email and SMS among its notification features. The tracking page doubles as a sales surface with smart upsells and AI product recommendations, and a one-click dropshipping mode hides Chinese origin details. It works with Klaviyo, Gorgias, Judge.me and PayPal. The free plan covers 20 orders a month. Essential, at $11/month for 200 orders, adds shipping notifications, post-purchase delivery estimates and discount upsells. Professional, at $59/month for 2,000 orders, adds pre-purchase delivery estimates and API access. Rated 5.0/5 from 3,153 reviews, CWILL is worth a look if you want the tracking page to earn revenue.
17TRACK connects to 3,300+ carriers and gives you a branded, multilingual tracking page with estimated delivery dates. Automated email notifications send shipping updates, shipping analytics help you optimize carrier performance, and a one-click mode hides Chinese origin details for dropshipping. It works with Klaviyo, Omnisend, Judge.me, Loox, Trustpilot and PayPal. The free plan includes 50 shipments a month and a branded tracking page. Basic, at $9/month for 200 shipments, adds email notifications and a customizable page. Pro, at $49/month for 1,000 shipments, adds multilingual emails and pages, delivery estimates and removes the 17TRACK branding. Premium, at $159/month for 2,000 shipments, adds custom email triggers and exception analysis. Rated 4.9/5 from 4,318 reviews, 17TRACK is worth a look if your parcels travel with many different carriers.
#4 Track123, map-based tracking pages and Apple Wallet
Track123 builds interactive, map-based tracking pages and branded emails with real-time updates and delivery estimates. It adds Apple Wallet tracking, AI product recommendations and a dropshipping mode that hides China information, and it syncs tracking to PayPal. The free Starter plan covers 50 orders a month with Shopify's native email notification. Growth, at $9/month for 300 orders, adds Apple Wallet tracking, custom shipping notifications and PayPal and Stripe sync, then $0.05 per extra order. Advanced, at $49/month for 2,000 orders, adds estimated delivery times, auto-translation, and integrations with Klaviyo, Omnisend, Gorgias and Slack. Rated 4.9/5 from 1,712 reviews, Track123 is worth a look if you want tracking in Apple Wallet as well as by email.
TrackingMore offers branded, multilingual tracking pages with estimated delivery dates, automated email notifications and delivery dates shown before purchase. It adds a discount upsell system, a one-click dropshipping mode, last-mile detection and automatic PayPal sync. Its listing names integrations with Klaviyo, Gorgias, Slack, DSers, CJ Dropshipping and Easyship, plus headless storefronts. The free plan covers 50 shipments a month. Basic, at $9/month for 200 orders, adds customizable email notifications and discount upsells, then $0.05 per extra order. Pro, at $55/month for 2,000 orders, adds the Klaviyo, PayPal, Slack and Gorgias integrations and multi-store subscriptions. Rated 4.5/5 from 380 reviews, TrackingMore is worth a look if you want delivery dates shown before checkout.
Tracktor, by ShopPad, keeps customers on your store with a branded tracking page instead of sending them to carrier pages. You control how tracking details and locations appear, and custom order statuses keep customers updated before the parcel ships. The listing describes automated email and SMS notifications and highlights a US-based support team. Tracktor works with Klaviyo, Gorgias, Zendesk, Omnisend, MESA and OrderlyEmails. The free Starter plan covers 25 orders a month. Flex, at $4.99/month for 200 orders, adds Shopify email and SMS notifications. Growth, at $8.99/month for 400 orders, adds estimated delivery dates and removes the Tracktor branding. Essential, at $49.99/month for 2,000 orders, adds custom order statuses and product recommendations. Paid plans charge $0.05 per extra order. Rated 4.6/5 from 153 reviews, Tracktor is worth a look if your orders take time to prepare before they ship.
Synctrack AI Order Tracking, by Trakow, combines a branded tracking page, order lookup and estimated delivery dates with AI fulfillment analytics to address delays and refine delivery estimates. Email shipment notifications are included from the free plan, and it works with Shopify Flow to push tracking updates into your automations. Its listing also names Twilio and Zapier. The free plan covers 60 orders a month, 2,880+ couriers and one tracking page language. Launch, at $6/month for 200 orders, adds product upsell blocks and an analytics dashboard. Scale, at $49/month for 2,000 orders, adds delivery estimates, a dropshipping mode and courier mapping. Pro, at $99/month for 5,000 orders, unlocks tracking pages in 137 languages. Rated 4.9/5 from 93 reviews, Synctrack is worth a look if you want email updates without a paid plan.
#8 Malomo, tracking pages tied to your email and SMS stack
Malomo builds branded tracking pages and personalized transactional messages that keep buyers engaged while they wait. Its tracking page builder creates a page in minutes, problem order notifications and reporting let you take proactive measures, and transactional messages carry upsells. It works with Klaviyo, Attentive, Postscript, Gorgias, Rebuy and Recharge, and its pricing page lists email and SMS flow templates. The Shopify listing shows Malomo as free. Its own pricing page lists a Lite plan at $49/month for 1,000 shipments, then $0.06 per extra shipment, a Starter plan at $189/month for 4,000 shipments, and Malomo Growth from $400 a month. The listing had six reviews, all five stars, when we checked. Malomo is worth a look if your transactional emails and texts already run through Klaviyo, Attentive or Postscript.
#9 Avada Order Tracking, a free self-serve tracking page
Avada Order Tracking, by SUN Commerce by Avada, automatically creates a branded tracking page and adds it to your store menu. Customers look up their order and see real-time order status, shipment status and estimated delivery dates across multiple carriers, synced directly from Shopify. Its support team is available 24/7. The listing does not name notification features, so it fits stores that want self-serve lookups rather than proactive messages. Pricing is listed as free, and the app holds 4.9/5 from 34 reviews since its launch in October 2025. Avada Order Tracking is worth a look if you want a tracking page in your menu at no cost.
#10 TrackMage, tracking pages with upsells for Shopify and WooCommerce
TrackMage imports your Shopify orders and syncs shipment data in real time across more than 1,000 carriers. It sends fully automated shipping alerts, with unlimited custom emails in any language, and customers also get pickup alerts. Its tracking pages carry product upsells, it collects customer reviews, and it follows inbound as well as outbound shipments, with dedicated wholesale features. Its listing names WooCommerce and Zapier among the tools it works with. The Forever Free plan includes one tracking page, 100 orders a month and two users. Starter, at $8.99/month, adds unlimited tracking pages, custom domains and personalized email notifications. Pro costs $28.99/month for 500 orders and Scale $98.89/month for 2,000 orders. The listing had no reviews yet when we checked. TrackMage is worth a look if you also run a WooCommerce store.
Kanal has no tracking page, so it is not ranked among the tracking apps. We feature it for the notification side: it connects to your store, detects new orders, fulfillments and deliveries, and sends the matching WhatsApp message in real time. The confirmation carries the order summary and the expected delivery date, the shipping update the tracking number and carrier link, and the delivery notification arrives at the right moment for a review request. Unlike a one-way email, each notification opens a conversation: when a customer replies, Kanal's AI chatbot answers with live Shopify data or hands over to your team in a shared inbox. Run it next to a tracking page app if you want self-serve lookups too. Rated 5/5 on the Shopify App Store, Kanal starts at €89/month (the AI chatbot comes with the Scale plan, at €149/month), with a demo on request.
Most apps on this list send updates, but the channel decides where the update lands and what happens next.
| Criterion | Email | SMS | WhatsApp |
|---|
| Where the update lands | The inbox, where order and shipping emails often end up in spam or promotions tabs | The phone's text inbox | The WhatsApp app, next to the customer's chats |
| What it carries | Full branding, images and links | Mostly short text and links | Product images, order details and tracking links |
| Replies | Usually handled in a separate support inbox | Depends on the app | Two-way: the customer replies in the same thread, answered by Kanal's AI chatbot or your team |
| Apps on this list | AfterShip, CWILL, 17TRACK, Track123, TrackingMore, Tracktor, Synctrack, Malomo, TrackMage | AfterShip, CWILL, Track123, Tracktor, Malomo | Kanal |
The practical answer is to match the channel to the message. Email keeps a record of the order. The updates customers need to see, such as shipping and delivery, belong on a channel they check: Kanal sends the confirmation, shipping and delivery messages on WhatsApp and answers replies with its AI chatbot or your team. Our best Shopify customer service apps guide covers the helpdesk side of order questions.
| App | Free plan | Entry paid plan | Included on entry plan | Extra charges |
|---|
| AfterShip | 50 shipments/month | $11/month (Essentials) | 100 shipments | $0.08 per extra shipment |
| CWILL (ParcelPanel) | 20 orders/month | $11/month (Essential) | 200 orders | $0.05 per additional quota |
| 17TRACK | 50 shipments/month | $9/month (Basic) | 200 shipments | No overage fee stated |
| Track123 | 50 orders/month | $9/month (Growth) | 300 orders | $0.05 per extra order |
| TrackingMore | 50 shipments/month | $9/month (Basic) | 200 orders | $0.05 per extra order |
| Tracktor | 25 orders/month | $4.99/month (Flex) | 200 orders | $0.05 per extra order |
| Synctrack | 60 orders/month | $6/month (Launch) | 200 orders | No overage fee stated |
| Malomo | Listed as free on Shopify | $49/month (Lite, Malomo site) | 1,000 shipments | $0.06 per extra shipment |
| Avada Order Tracking | Free | None listed | Not applicable | None stated |
| TrackMage | 100 orders/month | $8.99/month (Starter) | 100 orders | No overage fee stated |
| Kanal WhatsApp | Demo on request | €89/month | Flat monthly plan | WhatsApp messaging fees |
Two patterns stand out. Notifications are often a paid feature: AfterShip lists email and SMS from Essentials and CWILL lists shipping notifications from Essential, while Synctrack includes email notifications on its free plan. And most tracking plans are sized by orders or shipments, so a peak month such as Black Friday can push you into overage fees or a higher tier. Kanal prices differently, with a flat monthly plan plus WhatsApp messaging fees, billed by Meta per message since July 1, 2025. From October 1, 2026, Meta bills service messages at the utility rate beyond 1,000 free per phone number per month (see Meta's pricing page). Compare plans on Kanal pricing.
- You want a branded tracking page with email and SMS. AfterShip, CWILL or Tracktor.
- You want the tracking page to generate sales. CWILL, Track123, TrackingMore, Synctrack and TrackMage list upsells or product recommendations.
- Your parcels cross borders or travel with many carriers. 17TRACK, or CWILL and TrackingMore with their dropshipping modes.
- You are starting with no budget. Avada Order Tracking for a free page, or Synctrack for email notifications on a free plan.
- Your flows run in Klaviyo, Attentive or Postscript. Malomo.
- You also sell on WooCommerce. TrackMage.
- You want order updates on WhatsApp, with replies answered. Kanal, next to your tracking app: it sends confirmation, shipping and delivery notifications on WhatsApp and answers replies with its AI chatbot or your team.